From the lighting brand / manufacturer:
A New Dimension of Light: WiFi Connected LED Lighting Controlled via Mobile App
LIGHTIFY is no less than a mobile revolution in the home automation lighting sector. The free app installed on your smart phone or tablet allows you to control networked LED products such as bulbs, luminaires, flexible LED strips, and even outdoor landscaping lighting. To get started, you only need the LIGHTIFY Starter Kit and free mobile app, downloaded from the Android Google Play or Apple App store.
LIGHTIFY™ – The Connected Future of Light
OSRAM LIGHTIFY smart connected lighting products allow you the ability to set any mood to your liking. With a LIGHTIFY Starter Kit and a free download of the LIGHTIFY app, you can change lighting both indoors and outdoors with just a few swipes, whether you’re sitting inside your home or a thousand miles away (as long as you’re connected to the Internet).